London-based distributor Zodiak Rights has penned a first-look deal with UK indie CB Films, and will take the prodco’s puppy cloning program The $100,000 Puppy (pictured) to MIPTV next week.
The program, which will air on Channel 4 as £60,000 Puppy: Cloning Man’s Best Friend on April 9, follows the world’s only dog cloners as they fly with two dog clones from Korea to the UK to hold a competition that will give British pet lovers the opportunity to win a chance of creating an exact genetic copy of their dog.
“CB Films are first-class producers with a keen eye for the extraordinary and we are delighted to be in partnership with them,” said Emily Elisha, head of factual programming for Zodiak Rights, in a statement. “This new film follows a unique competition with a most unusual prize which is certain to get people talking. We are looking to follow the competition process in other markets as well.”