Formats

MIPFormats ’14: CBC, Gurin Co. sign formats partnership

Canadian pubcaster the CBC is teaming up with Phil Gurin (pictured) and his U.S. indie The Gurin Company to develop new formats that will launch in North America before being distributed globally.
April 5, 2014

Canadian pubcaster the CBC is teaming up with U.S. indie The Gurin Company to develop new formats that will launch in North America before being distributed globally.

The venture is being billed as an international first for both The Gurin Company and the CBC, and aims to promote Canadian content on a global platform.

“By partnering with CBC we will be able to work with some of the best creative minds in Canada to develop exciting new formats,” said Phil Gurin (pictured above), president and CEO of The Gurin Company.

“We look forward to collaborating with these top Canadian producers and production companies to create, develop, sell, produce and distribute original and globally-focused new formats.”

Jennifer Dettman, the CBC’s exec director for studio and unscripted content, added: “CBC continues to be a huge advocate of these kinds of partnerships, particularly when we can continue to produce great content right here at home.

“When Phil approached us, we were very interested in the opportunity and we’re pleased to partner with The Gurin Company, who are such supporters of international production and content.”

The Gurin Company’s past format successes have included bringing the BBC’s The Weakest Link format to America for runs on both NBC and in syndication; bringing Test the Nation to Fox after its launch in The Netherlands; and bringing Japan’s Dragon’s Den format to the States, where it became ABC’s Shark Tank.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

Menu

Search