Banijay Group is to launch Banijay Studios North America, tapping former Endemol North America head David Goldberg (pictured) to lead the LA-based division, which will develop content across multiple genres for the North American market.
Goldberg will serve as CEO of Banijay Studios North America, and as Banijay Group President, overseeing the company’s further expansion into English language territories and Latin America. He will be based in Los Angeles and will report to Marco Bassetti, CEO of the Banijay Group.
Goldberg, the former chairman and CEO of Endemol North America, stepped down from his post at Endemol last year after more than 13 years with the Dutch headquartered firm.
In a statement, Bassetti said: “David’s expertise, persuasive powers and creative vision will be huge assets to us as we continue to increase our production presence in English speaking markets, a strategic priority for us that will continue to roll out over the coming year.”
Goldberg added: “Banijay is a well capitalized, creative company that has the potential to become one of the most important players in the largest television market in the world. Banijay Studios North America will be a magnet for some of the most creative producers and talent in the content creation business.”
Banijay Studios North America will be the second Banijay production entity in the region, alongside Bunim/Murray Productions, which will remain autonomous from Banijay Studios North America.