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MIPFormats ’14: Goldberg to lead Banijay Studios NA

Banijay Group is to launch Banijay Studios North America, tapping former Endemol North America head David Goldberg (pictured) to lead the LA-based division, which will develop content across multiple genres for the North American market.
April 5, 2014

Banijay Group is to launch Banijay Studios North America, tapping former Endemol North America head David Goldberg (pictured) to lead the LA-based division, which will develop content across multiple genres for the North American market.

Goldberg will serve as CEO of Banijay Studios North America, and as Banijay Group President, overseeing the company’s further expansion into English language territories and Latin America. He will be based in Los Angeles and will report to Marco Bassetti, CEO of the Banijay Group.

Goldberg, the former chairman and CEO of Endemol North America, stepped down from his post at Endemol last year after more than 13 years with the Dutch headquartered firm.

In a statement, Bassetti said: “David’s expertise, persuasive powers and creative vision will be huge assets to us as we continue to increase our production presence in English speaking markets, a strategic priority for us that will continue to roll out over the coming year.”

Goldberg added: “Banijay is a well capitalized, creative company that has the potential to become one of the most important players in the largest television market in the world. Banijay Studios North America will be a magnet for some of the most creative producers and talent in the content creation business.”

Banijay Studios North America will be the second Banijay production entity in the region, alongside Bunim/Murray Productions, which will remain autonomous from Banijay Studios North America.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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