All3Media Int’l launches Studio Lambert format “Salon Wars”

The beauty industry format is a collaboration between the Undercover Boss and Gogglebox producer, and French prodco Coyote, and is being launched at MIPTV.
April 7, 2014

Distributor All3Media International is launching the beauty industry format Salon Wars, a collaboration between Undercover Boss and Gogglebox producer Studio Lambert and French prodco Coyote, at MIPTV.

The format, which explores the world of the beauty industry by asking experts and salon owners to evaluate each other’s businesses, has been acquired by French media company TF1 Group, which will title the French series Bienvenue à l’institut de beauté. The show has been developed to work as a weekly program, or stripped across the week.

In the show’s final episode, each salon owner reveals how much they think their rivals’ treatments are worth and what they are willing to pay for them. The winner is the one that gets paid the highest percentage of their treatment list price.

Salon Wars was inspired by Studio Lambert’s strand for Channel 4,  Three in a Bed and Four in a Bed (known internationally as Bienvenue Chez Nous), which follows small hoteliers and guest house owners as they visit rival establishments and comment on the décor and amenities. Coyote and Studio Lambert, who both collaborate on Bienvenue Chez Nous, are also working on adapting the series as Bienvenue Au Camping, taking the idea outdoors to holiday camps.

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Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.