Distributor All3Media International is launching the beauty industry format Salon Wars, a collaboration between Undercover Boss and Gogglebox producer Studio Lambert and French prodco Coyote, at MIPTV.
The format, which explores the world of the beauty industry by asking experts and salon owners to evaluate each other’s businesses, has been acquired by French media company TF1 Group, which will title the French series Bienvenue à l’institut de beauté. The show has been developed to work as a weekly program, or stripped across the week.
In the show’s final episode, each salon owner reveals how much they think their rivals’ treatments are worth and what they are willing to pay for them. The winner is the one that gets paid the highest percentage of their treatment list price.
Salon Wars was inspired by Studio Lambert’s strand for Channel 4, Three in a Bed and Four in a Bed (known internationally as Bienvenue Chez Nous), which follows small hoteliers and guest house owners as they visit rival establishments and comment on the décor and amenities. Coyote and Studio Lambert, who both collaborate on Bienvenue Chez Nous, are also working on adapting the series as Bienvenue Au Camping, taking the idea outdoors to holiday camps.