TV

MIPTV ’14: Discovery Asia-Pacific teams with Red Bull

Discovery Networks Asia-Pacific is partnering with Red Bull Media House to bring the media group's sport-centric programming to South Asia. (Pictured: Danny MacAskill's Imaginate)
April 8, 2014

Discovery Networks Asia-Pacific (DNAP) is partnering with Red Bull Media House to bring the media group’s sport-centric programming to South Asia.

The deal gives Discovery rights to Red Bull programming such as the film Where the Trail Ends, about pioneering pro mountain bikers and shot over three years; snowboarding film The Art of Flight and the titular, accompanying series which goes behind-the-scenes of the film; and Danny MacAskill’s Imaginate (pictured above), which follows a new project from the Scottish trails rider.

Since its 1995 launch in India, DNAP has specialized in non-fiction programming such as blue-chip natural history, science, technology and lifestyle productions, as well as shows on history, culture and topical programs.

 

 

 

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