ITV Studios Global Entertainment (ITVS GE) is to distribute the talent competition format Sing My Song, from Chinese media group Star China, in what is being touted as the first Chinese talent show format to be exported internationally.
The format sees singer-songwriters compete against each other by performing their own original songs before a panel of celebrated singer-songwriters and producers. Through the show, the judges are also looking for material to produce for an album.
The original version of the series, which aired on CCTV-3 earlier this year, racked up a total audience share of 37% in China and drew 480 million viewers over its course.
“This deal is a fantastic example of the benefits of a British-Chinese creative partnership,” said Mike Beale, director of international formats for ITV Studios, in a statement. “As a leading TV distributor, ITVS GE has a wealth of experience of distributing some of the world’s most popular TV formats to territories around the globe. In Sing My Song, Star China has created a primetime entertainment show with proven appeal to millions of viewers in the TV business’s hottest market.”
“We entrust Mike and the ITVS GE team to take Sing My Song to all territories and are positive the international buyers will discover as much success in their region with the format as we enjoy in China,” said Vivian Yin (pictured), chief representative of Star China and vice president of Starry Production.
Michel Rodrigue, CEO and partner at The Format People, consulted on the deal for Star China with ITVS GE.