TV

MIPTV ’14: ITV Studios GE to shop Chinese talent format

ITV Studios Global Entertainment is to distribute the singing competition format Sing My Song, from Star China, touted as the first Chinese talent show format to be exported internationally. (Pictured: Star China's Vivian Yin)
April 8, 2014

ITV Studios Global Entertainment (ITVS GE) is to distribute the talent competition formatĀ Sing My Song, from Chinese media group Star China, in what is being touted as the first Chinese talent show format to be exported internationally.

The format sees singer-songwriters compete against each other by performing their own original songs before a panel of celebrated singer-songwriters and producers. Through the show, the judges are also looking for material to produce for an album.

The original version of the series, which aired on CCTV-3 earlier this year, racked up a total audience share of 37% in China and drew 480 million viewers over its course.

“This deal is a fantastic example of the benefits of a British-Chinese creative partnership,” said Mike Beale, director of international formats for ITV Studios, in a statement. “As a leading TV distributor, ITVS GE has a wealth of experience of distributing some of the world’s most popular TV formats to territories around the globe. In Sing My Song, Star China has created a primetime entertainment show with proven appeal to millions of viewers in the TV business’s hottest market.”

“We entrust Mike and the ITVS GE team to take Sing My Song to all territories and are positive the international buyers will discover as much success in their region with the format as we enjoy in China,” said Vivian Yin (pictured), chief representative of Star China and vice president of Starry Production.

Michel Rodrigue, CEO and partner at The Format People, consulted on the deal for Star China with ITVS GE.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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