TV

MIPTV ’14: TVF Int’l nabs prank format “Psych Out!”

London-based doc distributor TVF International has acquired the rights to prank format Psych Out! from Brain Games producer Atomic Entertainment.
April 8, 2014

London-based distributor TVF International has acquired the rights to prank format Psych Out! from Brain Games producer Atomic Entertainment.

The format – billed as a “hidden camera prank show with science at its core” – tackles unsavory characters in need of a reality check.

It sees the characters being targeted by a behavioural scientist, who instructs a team of illusionists and con men on how to teach these individuals a lesson. Prank scenarios include bad tippers getting arrested for running “fake credit cards,” and bosses who constantly criticize other people’s dress codes encountering nothing but naked people all day.

“We are really excited to be launching this for the first time internationally, outside of the U.S.” said Yael Shaoulian, acquisitions exec for TVF, in a statement. “The format is the perfect marriage between popular science and top entertainment.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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