U.S. cable net Starz has hired YouTube star Shane Dawson to be at the center of cable network’s first unscripted series The Chair, created by Chris Moore, the exec producer of Good Will Hunting and Project Greenlight.
The show follows Dawson and Anna Martemucci as they make separate versions of the feature-length coming-of-age comedy How Soon is Now from the same script (written by Dan Schoffer), for the same budget (US$850,000) and in the same location (Pittsburgh, PA).
Dawson’s YouTube comedy channels have racked up more than 10 million subscribers and more than a billion views. In October 2013, he sold a half-hour sitcom to NBC with Olive Bridge Entertainment and Sony TV.
The 10-part series documents the creation, marketing and theatrical release of both adaptations, which will both air on Starz. Through multi-platform voting, the audience will determine which director will be awarded a $250,000 prize.
Actor Zachary Quinto (American Horror Story, Star Trek, Heroes) and his producing partners Corey Moosa, Neal Dodson and Sean Akers will serve as on-screen mentors to the filmmakers, along with Moore and the script’s original producer, Josh Shader.
The films just wrapped principal photography. The series will premiere this fall on Starz, which will retain all domestic multi-platform pay TV rights.
Check out a recent parody video where Dawson sings the lyrics to celebrity tweets: