Armoza’s “Guys in Disguise” goes to Germany, France

Israeli format developer and distributor Armoza Formats' dating show Guys in Disguise (pictured) has been acquired by ProSiebenSat.1 Germany and France's Newen Group.
April 16, 2014

Israeli format developer and distributor Armoza Formats’ dating show Guys in Disguise (pictured) has been acquired by ProSiebenSat.1 Germany and France’s Newen Group.

The MIPCOM-launched format - developed by Armoza and Artza Productions - pairs a woman with two secret admirers who are in full disguise until eventually revealing themselves to her. ProSieben, which is in partnership with Endemol Germany, has begun production on the format, which will be hosted by actor Palina Rojinski and air this June.

Guys in Disguise is a brilliantly funny take on the dating genre,” said Avi Armoza, CEO of Armoza Formats, in a statement. “This format enables the participants to actually go on a date together, while still keeping the element of appearances hidden. It’s a comedic format that works to take people looking for love out of their comfort zone.”

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at, and you can follow her on Twitter @MegKashty