Formats

Armoza’s “Guys in Disguise” goes to Germany, France

Israeli format developer and distributor Armoza Formats' dating show Guys in Disguise (pictured) has been acquired by ProSiebenSat.1 Germany and France's Newen Group.
April 16, 2014

Israeli format developer and distributor Armoza Formats’ dating show Guys in Disguise (pictured) has been acquired by ProSiebenSat.1 Germany and France’s Newen Group.

The MIPCOM-launched format - developed by Armoza and Artza Productions - pairs a woman with two secret admirers who are in full disguise until eventually revealing themselves to her. ProSieben, which is in partnership with Endemol Germany, has begun production on the format, which will be hosted by actor Palina Rojinski and air this June.

Guys in Disguise is a brilliantly funny take on the dating genre,” said Avi Armoza, CEO of Armoza Formats, in a statement. “This format enables the participants to actually go on a date together, while still keeping the element of appearances hidden. It’s a comedic format that works to take people looking for love out of their comfort zone.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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