Digital

Amazon, HBO sign Prime Instant Video deal

Amazon.com has penned a licensing agreement with U.S. net HBO, bringing older docs such as When the Levees Broke (pictured) and Ghosts of Abu Ghraib to the web retailer's Prime Instant Video service.
April 23, 2014

Amazon.com has penned a content licensing agreement with HBO, making the web retailer’s Prime Instant Video service the exclusive online-only subscription home for a selection of the U.S. pay-TV network’s titles.

The deal covers documentaries such as Spike Lee’s When the Levees Broke (pictured above) and Rory Kennedy’s Ghosts of Abu Ghraib, along with the Autopsy and Iceman series, and dramas such as The Sopranos, The Wire, Deadwood and True Blood.

The first wave of content will arrive on Prime Instant Video on May 21. The deal marks the first time that HBO programming has been licensed to an online-only subscription streaming service.

The deal predominantly covers older programming, with titles becoming available on Amazon approximately three years after airing on HBO. In addition, the selected titles will continue to remain on all HBO platforms.

As part of the deal, the U.S. network’s authenticated streaming service HBO GO will also become available on Amazon’s Fire TV, targeting a launch by the end of the year. 

Brad Beale, Amazon’s director of content acquisition, said: “HBO original content is some of the most-popular across Amazon Instant Video – our customers love watching these shows. Now Prime members can enjoy a collection of great HBO shows on an unlimited basis, at no additional cost to their Prime membership.”

Glenn Whitehead, HBO’s exec VP of business and legal affairs, added: “As owners of our original programming, we have always sought to capitalize on that investment. Given our longstanding relationship with Amazon, we couldn’t think of a better partner to entrust with this valuable collection. 

“We’re also excited to bring HBO GO to Amazon’s Fire TV. The features like unified voice search will provide a compelling experience for HBO customers.”

About The Author
Jonathan Paul is a Toronto-based writer into creativity, content, advertising, tech, comics, video games, film, TV, time and space travel.

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