NBCUniversal’s Hispanic Enterprises and Content division has named former Comcast exec Ruben Mendiola (pictured) as president of its cable channel mun2, where his duties will include developing strategy and programming and providing operational leadership.
In his new role, Mendiola – who will report to Joe Uva, chairman of Hispanic Enterprises and Content - will also be responsible for identifying opportunities to grow distribution, drive ratings and plan the channel’s future growth.
Mendiola was previously with Comcast Cable where he served as senior VP and GM of multicultural services. In that role, he led the creation of VoD event Freeview Latino, and the launch of the Xfinity Latino Entertainment Channel. Prior to Comcast, Mendiola was GM of Latino programming and Spanish business development at Dish Network, where he spearheaded the company’s Spanish video content initiatives, and was also responsible for creating the Dish Latino division.
“Ruben’s expertise and deep understanding of the U.S. Hispanic market will play an essential role in evolving this cable property into the future,” said division chairman Uva in a statement. “He and his team will develop and acquire content to build a relevant, high-demand general entertainment cable network for the rapidly expanding U.S. Hispanic audience.”