Social media plays a big role in the marketing equation, providing awareness and discovery for a series. Unscripted shows are taking this social engagement to the next level, allowing audiences to get in on the action of their favorite series in real-time. Does the international success of formats such as Rising Star point towards a trend on the rise? Here, we’ll explore the innovative trends and technologies impacting unscripted programming by both driving increased engagement and inspiring fresh ideas within the genre.
Shira Lazar – Co-Founder, Host and Executive Producer, What’s Trending
Eli Holzman – President, All3Media America
Brant Pinvidic – President, Eyeworks USA
Jesse Redniss – Chief Strategy Officer, Spredfast
Alon Shtruzman – CEO, Keshet International
Raised on Reality: Next Gen Talk Unscripted
For the first time, individuals who were raised on reality programming are entering the industry as executives and shaping the present and immediate future of unscripted. As television networks and online platforms clamor for new ideas and the next big thing, how do these “Next Gen” execs want to change the formula and shake up the status quo?
Chachi Senior – CEO, Ardaban
Monica Austin – SVP Business & Brand Development, Shine America
Oliver Bogner – Executive Producer, Bogner Entertainment
Charlie Ebersol – President, The Company
Tom Leach – President, Founder, Media RED
Geno McDermott – CEO, Blackfin
Jack Osbourne – Executive Producer, Schweet Entertainment