Digital

FYI, Pinterest partner for series “We’re Moving In”

U.S. net FYI is teaming up with online social discovery tool Pinterest for the series We're Moving In (working title), which follows people moving in together and using Pinterest for decor inspiration.
May 9, 2014

U.S. net FYI is teaming up with online social discovery tool Pinterest for the series We’re Moving In (working title), which follows people moving in together and using Pinterest for decor inspiration.

The 6 x 30-minute series will feature a range of subjects living together for the first time. The groups will use Pinterest – which allows users to pin Internet images to digital, categorized bulletin boards – for planning and as a source of inspiration for ideas. Together, they will make decisions such as picking paint colors and kitchen styles based on their collaborative Pinterest boards.

“Pinterest is a visual discovery tool people use to find the things they love and go do those things in real life,” said Everett Katigbak, Pinterest brand manager, in a statement. “We’re Moving In is a creative look at people taking that mission offline, as well as a great example of how a network can integrate with Pinterest to drive inspiration and action.”

Jana Bennett, president of FYI and LMN, added: “Pinners are incredibly diverse and share their passions across multiple interests which are reflected in FYI’s programming. By tapping into the highly engaged Pinterest community, we’re able to bring that same unique creativity to the series. We’re Moving In showcases a relatable subject for the majority of viewers regardless of life stage.”

The series is being produced in-house by FYI. Gena McCarthy and Lauren Wohl will serve as executive producers for the network.

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