UK distributor Dogwoof has signed on to handle international sales for documentary Dior and I (pictured), Frédéric Tcheng’s behind-the-scenes look at French fashion institution Christian Dior.
The deal - brokered by Dogwoof CEO Anna Godas, and David Koh and Josh Braun of U.S. sales agent Submarine - will see Dogwoof handle international sales outside of North America, in addition to releasing the film across all UK platforms through its distribution arm.
Tcheng previously co-directed Diana Vreeland: The Eye Has to Travel (2011), and coproduced Valentino: The Last Emperor (2008). Dior and I, which opened the Tribeca Film Festival’s documentary competition program in April, follows the goings-on at the brand as it welcomes new artistic director Raf Simons.
“Dior and I is a mesmerizing story; an honest look at the heart of the house of Dior,” said Godas in a statement. “It’s ultimately a story about change, tradition, and genius backstage artists. Frederic’s unique eye captures emotions like no other in a story which is in turn both captivating and highly entertaining.”