Docs

DOC Canada, Indiegogo strike fees partnership

The Documentary Organization of Canada (DOC) and crowdfunding website Indiegogo have partnered to offer Canadian documentary filmmakers a discount.
May 22, 2014

The Documentary Organization of Canada (DOC) and crowdfunding website Indiegogo have partnered to offer Canadian documentary filmmakers a discount.

Under the partnership, documentary filmmakers who put their campaign on DOC’s partner page will save 25% on Indiegogo’s admin fees. For a campaign that reaches its fundraising goal, the admin fee is usually 4% – with the partnership, it will be 3%. For campaigns that do not meet their goal, Indiegogo charges a fee of 9%. Under the DOC partnership, that fee would be 6.75%. The fees are based on the fundraising goal of the campaign.

The announcement comes on the heels of a DOC-commissioned report released in May, analyzing the state of alternative funding in Canada.

With inventory for documentaries declining on traditional TV channels, and funding often tied to broadcaster greenlights, doc-makers are facing an increasingly challenging financing landscape. And, as the report noted, alternative financing options are few and far between, making crowdfunding an increasingly popular financing tool.

Thirty-five per cent of Canadian documentary filmmakers surveyed used crowdfunding to support their projects, with an average Kickstarter campaign raising only about $10,000 to $20,000 for feature-length projects.

“It is, right now, probably the only true alternative means of financing,” Lisa Fitzgibbons, executive director of DOC, told realscreen‘s sister publication¬†Playback Daily, noting that crowdfunding presents unique challenges, such as determining what a realistic goal might be for your project.

“There is a learning curve for those who are undertaking it,” Fitzgibbons said.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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