People/Biz

Elevation hires Naveen Prasad to lead expansion

The former Alliance Films and eOne Films executive (pictured) will oversee operations during the indie distributor's ongoing transformation.
May 26, 2014

Former Alliance Films and eOne executive Naveen Prasad has joined Elevation Pictures to oversee distribution, sales and operations across all media.

Prasad joins Elevation as exec VP and general manager, taking a role at the firm led by co-presidents Laurie May and Noah Segal, as the indie distributor continues to grow its film release slate and profile after the Berlin and Cannes film festivals.

He was most recently senior VP of TV and online at eOne Films Canada.

Prasad also oversaw TV and digital activities at Alliance Films, which produced Undercover Boss Canada, before that indie distribution outfit was acquired in January 2013 by eOne.

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About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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