Digital

Secret Location gets equity investment from eOne

The unspecified stake will allow the Toronto-based digital media agency to continue operating on its own to service broadcast, brand, agency and producer clients. (Pictured: The Great Martian War app)
May 29, 2014

Entertainment One has taken an equity stake in digital media agency Secret Location.

Terms of the deal were not disclosed, but the agreement will see Secret Location continue to operate on its own and provide content for eOne, brands, advertising agencies, broadcasters and other producers.

The equity investment also comes as interactive entertainment continues to transform the digital space, with producers and broadcasters eyeing new ways to engage viewers on existing and emerging platforms.

James Milward, president, executive producer and founder, and partners Pietro Gagliano, creative director and SVP, and Ryan Andal, technical director and SVP, will remain as leaders of Secret Location.

The management team also includes Mark Rozeluk who recently boarded Secret Location as co-creative director.

EOne will provide capital for expansion at Secret Location, to include a Los Angeles office and penetration into other foreign markets on the strength of eOne’s expanding international footprint.

The equity deal continues past collaboration between the two partners, with Secret Location providing content for eOne Television series such as Storming Juno, Certified Funny, The Great Martian War, Rookie Blue and Perfect Storms.

(From Playback Daily)

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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