U.S. net Lifetime unveiled details of two shows in development with Bunim/Murray and World of Wonder at Realscreen West in Santa Monica.
Bunim/Murray Productions is developing a show set in a modeling agency called Ugly Models, while World of Wonder Productions has received a greenlight for a makeover series called Girlfriend Intervention.
Both bought their ideas to Lifetime Networks exec VP and GM Rob Sharenow as alternative offerings, after Sharenow’s now infamous proclamation at the Realscreen Summit in January, in which he claimed that reality TV was in a state of “creative crisis.”
Speaking on the opening ‘Refreshing Reality’ panel, Bunim/Murray chairman Jonathan Murray said Ugly Models would look at “what it means to be ugly” in the 21st Century, adding that the idea for the show was brought to the company by rock star Gene Simmons.
Sharenow – who was also on the panel, alongside World of Wonder co-founder Fenton Bailey – added that while the people working at the modeling agency were all beautiful, the models they were charged with finding and signing were not.
Girlfriend Intervention, meanwhile, will be a transformation show featuring a cast of African American females.
Sharenow told delegates: “It’s somewhat a makeover format but a real reinvention of that. African Americans have a sense of style and body empowerment which I think is unique. It speaks to a lot of what Fenton does well.”
Following the panel, Lifetime unveiled details for press of a number of other projects in development.
Among them, Matador’s Born in the Wild looks at mothers who choose to give birth outdoors; Ish Entertainment’s Kosher Soul looks at the forthcoming marriage of an African American comedian to a Jewish fashion stylist; and Threads is a fashion design competition series, from The Weinstein Company, Full Picture and Sara Rea Productions.
Also in the works is Smile, a dental makeover show from 11th Street Productions; and Haymaker’s Worst Stylist Ever, a competition talent series featuring hair stylists.