TV

Channel 4, Endemol team up for interactive singing competition

UK broadcaster Channel 4 has commissioned an interactive singing game show entitled The Singer Takes It All from Endemol UK. (Pictured: host Alan Carr)
June 12, 2014

UK pubcaster Channel 4 has commissioned an interactive singing game show entitled The Singer Takes It All from Endemol UK.

Hosted by British comedian Alan Carr (pictured), the 4 x 60-minute live show will allow home viewers to take control through a real-time, interactive mobile application.

As singers perform live on an 18-meter-long moving stage, viewers will rate their performances as a “hit” or “miss.” If judged a hit, the singers move forward on the stage and continue their song, but if deemed a miss, they go backwards and face getting booted off the show.

Viewers get up to four votes for each performance, and the best singer receives a cash prize.

“This is an inventive and irreverent twist on game shows that gives fans an instant pay-off,” said Channel 4 head of entertainment Justin Gorman in a statement. “We’ve seen huge success already with second-screen apps such as The Million Pound Drop, but this takes interactivity to a whole new level. The Singer Takes It All will be, I’m sure, the first in a long line of audience reactive television.”

Multi-platform commissioning editor for entertainment and comedy Jody Smith added: “We’ve invented a brand new way of voting that gives viewers instant control over what they’re watching in a way that no other show has dared. The Singer Takes It All is a massive step for second-screen and social viewing: the show just couldn’t exist without the audience’s involvement.”

The Singer Takes It All was commissioned by Gorman and Smith. The show is a copro between Endemol UK’s production entities Initial and Remarkable Television. Nic McNeilis serves as executive producer and Karen Troop is digital executive producer.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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