WE tv is prepping a snark attack of its own this summer with the launch of ‘Snark Week’ from August 1 to 8, featuring a slate of its wryest shows and personalities.
The week will kick off on August 1 with the premiere of the previously announced series, David Tutera’s CELEBrations, which follows the celebrity event planner (pictured) as he coordinates everything from baby showers to weddings. Later in the week, the net will air the season finale of glam hair salon-centred series L.A. Hair.
During the programming, a “Snark-O-Meter” on-air graphic will measure the snarkiness of particular characters and scenes, while viewers will be able to access Twitter and Facebook posts of the week’s snarkiest moments, view animated GIFs on Tumblr, and generate memes on WEtv.com.
“There are shark sightings throughout the month of August so we’re giving viewers a break with a fun twist on some biting characters of our own,” said Marc Juris, WE tv president, in a statement.
“We’ve successfully launched new show formats and experiential viewing options with our popular WatchIt With and Build-A-Binge offerings,” he added. “‘Snark Week’ is another way to engage audiences and give them a new entry point to watch, follow and like WE tv.”