WE tv readies ‘Snark Week’ for August

WE tv is prepping a snark attack of its own this summer with the launch of 'Snark Week' from August 1 to 8, featuring a slate of the net's wryest shows and personalities. (Pictured: David Tutera)
June 12, 2014

WE tv is prepping a snark attack of its own this summer with the launch of ‘Snark Week’ from August 1 to 8, featuring a slate of its wryest shows and personalities.

The week will kick off on August 1 with the premiere of the previously announced series, David Tutera’s CELEBrationswhich follows the celebrity event planner (pictured) as he coordinates everything from baby showers to weddings. Later in the week, the net will air the season finale of glam hair salon-centred series L.A. Hair.

During the programming, a “Snark-O-Meter” on-air graphic will measure the snarkiness of particular characters and scenes, while viewers will be able to access Twitter and Facebook posts of the week’s snarkiest moments, view animated GIFs on Tumblr, and generate memes on

“There are shark sightings throughout the month of August so we’re giving viewers a break with a fun twist on some biting characters of our own,” said Marc Juris, WE tv president, in a statement.

“We’ve successfully launched new show formats and experiential viewing options with our popular WatchIt With and Build-A-Binge offerings,” he added. “‘Snark Week’ is another way to engage audiences and give them a new entry point to watch, follow and like WE tv.”

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Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.