Formats

Spain, Turkey snag Armoza game show “Pull Over”

Spain's Boomerang TV and Turkey's HMO have picked up Pull Over (pictured), the hidden camera ambush game show that allows its victims to potentially win a new car.
June 26, 2014

Spain’s Boomerang TV and Turkey’s HMO have picked up Pull Over (pictured), the hidden camera ambush game show that allows its victims to potentially win a new car.

Developed by Rage The Cage creator Shy Barmeli and Ori Dror, and recently launched at MIPTV by Israel-based Armoza Formats, the 30-minute-episodic on-location game show finds its unsuspecting contestants pulled over by a policeman for speeding.

Instead of issuing them a ticket, however, he hands them eight keys and hands them seven questions. The contestants then place each of the eight keys on potential answers, and if they’re correct, the corresponding key remains in play. At the end of the game, the players will attempt to unlock the brand new car with the remaining keys, claiming immediate ownership if one opens the door.

Pull Over is not the first purchased collaboration between Boomerang and Armoza: the duo also worked together on four seasons of the format Overdraft Family, which aired on Spain’s Cuatro.

Meanwhile, HMO recently acquired Armoza’s Who’s Asking, and CEO Avi Armoza said both Turkey and Spain “are both strong territories for us with our game shows.”

“We’ve seen a very strong third season launch of studio game show Still Standing in Turkey last week,said Armoza in a statement, “And we’re very happy to see this continue with the acquisition of the rights of Pull Over.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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