Digital

A+E Networks preps Lifetime launch in South Africa

A+E Networks is set to expand its African portfolio with the launch of Lifetime on South Africa's digital satellite TV (DStv) operator MultiChoice on July 22.
July 2, 2014

A+E Networks is set to expand its African portfolio with the launch of Lifetime on South Africa’s digital satellite TV (DStv) operator MultiChoice on July 22.

MultiChoice – the multi-channel DStv platform that serves the African continent - will feature a slate of Lifetime’s original content, including Dance MomsKim of QueensBring It! and Preachers’ Daughters, in addition to a number of scripted dramas and films. A+E Networks also aims to commission local content to air on Lifetime beginning in 2015.

Lifetime will launch on DStv channel 131 and will be available to DStv Premium customers. It joins A+E Networks’ History and Crime + Investigation channels, previously airing on the platform.

Dean Possenniskie, MD of EMEA at A+E Networks, said in a statement: “In less than two years we have launched Lifetime into more than 60 countries outside the U.S., and during 2014 we will add over 50 more. Lifetime brings a unique offering to DStv viewers, and we believe our new channel will play a leading role in the current African female-skewing pay-TV space.”

 

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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