A+E Networks is set to expand its African portfolio with the launch of Lifetime on South Africa’s digital satellite TV (DStv) operator MultiChoice on July 22.
MultiChoice – the multi-channel DStv platform that serves the African continent - will feature a slate of Lifetime’s original content, including Dance Moms, Kim of Queens, Bring It! and Preachers’ Daughters, in addition to a number of scripted dramas and films. A+E Networks also aims to commission local content to air on Lifetime beginning in 2015.
Lifetime will launch on DStv channel 131 and will be available to DStv Premium customers. It joins A+E Networks’ History and Crime + Investigation channels, previously airing on the platform.
Dean Possenniskie, MD of EMEA at A+E Networks, said in a statement: “In less than two years we have launched Lifetime into more than 60 countries outside the U.S., and during 2014 we will add over 50 more. Lifetime brings a unique offering to DStv viewers, and we believe our new channel will play a leading role in the current African female-skewing pay-TV space.”