Digital

A+E Networks preps Lifetime launch in South Africa

A+E Networks is set to expand its African portfolio with the launch of Lifetime on South Africa's digital satellite TV (DStv) operator MultiChoice on July 22.
July 2, 2014

A+E Networks is set to expand its African portfolio with the launch of Lifetime on South Africa’s digital satellite TV (DStv) operator MultiChoice on July 22.

MultiChoice – the multi-channel DStv platform that serves the African continent - will feature a slate of Lifetime’s original content, including Dance MomsKim of QueensBring It! and Preachers’ Daughters, in addition to a number of scripted dramas and films. A+E Networks also aims to commission local content to air on Lifetime beginning in 2015.

Lifetime will launch on DStv channel 131 and will be available to DStv Premium customers. It joins A+E Networks’ History and Crime + Investigation channels, previously airing on the platform.

Dean Possenniskie, MD of EMEA at A+E Networks, said in a statement: “In less than two years we have launched Lifetime into more than 60 countries outside the U.S., and during 2014 we will add over 50 more. Lifetime brings a unique offering to DStv viewers, and we believe our new channel will play a leading role in the current African female-skewing pay-TV space.”

 

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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