Digital

WE tv goes digital for SWV series with “In Between”

Grammy-nominated SWV's WE TV series will bridge seasons with the web-exclusive episodic series In Between.
July 3, 2014

In order to bridge the gap between the first two seasons of the unscripted reality series  SWV Reunited, the story of the Grammy-nominated R&B trio Sisters With Voices, WE tv has greenlit six episodes of an online series, dubbed In Between, leading up to the August 14 premiere of season two.

Employing videos, blogs, behind-the-scenes footage, photos, animated GIFs and tapestries on Wetv.com, the Entertainment One Television-produced web series pulls back the curtain on the most recent reunion of the singing trio, revealing Twitter feuds between Coko and Lelee, a Taj health scare and career-threatening management issues.

Each group member will add their own personal message to the 6 x 6 min. content – which launches July 7 and continues every Monday for six weeks thereafter – and will then invite viewers to tweet their thoughts through specifically designed hashtags. The final In Between episode on August 11 will contain a sneak preview of the season 2 premiere.

In Between marks the first time that WE tv network has entered digital interim programming.

“In this age of fragmented viewing, we are constantly looking for innovative ways to keep viewers engaged longer and with more WE tv content,” said WE tv president Marc Juris in a statement. “In Between not only bridges seasons but also seamlessly connects our linear and online audiences.”

SWV Reunited averaged 1.2 million viewers per episode during its inaugural season, which debuted on January 14 and ran through February 20  earlier this year.

Both SWV Reunited and In Between are executive produced by eOne’s Tara Long and John Morayniss, as well as by Eric Hoberman and Howie Miller.  Lauren Geller and Kate Farrell are WE tv’s series executive producers.

Here’s an advance look at the first episode of In Between.

WE tv is owned and operated by AMC Networks, Inc. and the cabler is available in over 85 million U.S. homes, as  well as across all platforms.

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