TV

A+E Networks to rebrand BIO channel in EMEA

German- and Portuguese-speaking households in Europe, Iberia and Africa will be introduced to A&E from late September, as A+E Networks begins retiring its BIO channel brand across EMEA. (Pictured: Wahlburgers)
July 7, 2014

A+E Networks is retiring its BIO channel brand across EMEA, as part of a rebrand that will see the A&E channel premiering to 10 million households in Germany, Austria, Switzerland, Spain, Portugal and Portuguese-speaking Africa.

A&E will offer titles such asĀ Wahlburgers (pictured above), Duck Dynasty and Storage Wars, and will also commission local productions and local acquisitions.

The launch marks the debut of A&E in Africa, following the brand’s European debut via France in November 2013. The rebrand of BIO to A&E will occur in German-speaking Europe in late September, with Iberia and Africa to follow in early October.

“These A&E launches will significantly strengthen our channel portfolio across German-speaking Europe, Iberia and Africa,” said Dean Possenniskie, A+E Networks’ MD for EMEA, in a statement.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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