TV

A+E Networks to rebrand BIO channel in EMEA

German- and Portuguese-speaking households in Europe, Iberia and Africa will be introduced to A&E from late September, as A+E Networks begins retiring its BIO channel brand across EMEA. (Pictured: Wahlburgers)
July 7, 2014

A+E Networks is retiring its BIO channel brand across EMEA, as part of a rebrand that will see the A&E channel premiering to 10 million households in Germany, Austria, Switzerland, Spain, Portugal and Portuguese-speaking Africa.

A&E will offer titles such asĀ Wahlburgers (pictured above), Duck Dynasty and Storage Wars, and will also commission local productions and local acquisitions.

The launch marks the debut of A&E in Africa, following the brand’s European debut via France in November 2013. The rebrand of BIO to A&E will occur in German-speaking Europe in late September, with Iberia and Africa to follow in early October.

“These A&E launches will significantly strengthen our channel portfolio across German-speaking Europe, Iberia and Africa,” said Dean Possenniskie, A+E Networks’ MD for EMEA, in a statement.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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