Unscripted

Electus sells MTV dating format into Italy

Multimedia entertainment studio Electus has sold dating format Girl Get Your Mind Right (pictured) to Italian commercial channel Italia1, which will produce a local version of the show.
July 8, 2014

Multimedia entertainment studio Electus has sold dating format Girl Get Your Mind Right (pictured) to Italian commercial channel Italia1, which will produce a local version of the show.

The DiGa Vision-made Girl Get Your Mind Right, which launched on MTV last May, follows a dating expert who helps young women with relationship issues. Italia1 will air 33 episodes of its own version, which will be titled Come Mi Vorrei and produced by Ambra Banijay Italy.

“We are thrilled with the response we have received for a dating format fit for the 21st century which is relatable to young people everywhere with the explosion of online dating and social media,” says Cyrus Farrokh, VP of Electus International and head of sales for Italy.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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