Unscripted

Electus sells MTV dating format into Italy

Multimedia entertainment studio Electus has sold dating format Girl Get Your Mind Right (pictured) to Italian commercial channel Italia1, which will produce a local version of the show.
July 8, 2014

Multimedia entertainment studio Electus has sold dating format Girl Get Your Mind Right (pictured) to Italian commercial channel Italia1, which will produce a local version of the show.

The DiGa Vision-made Girl Get Your Mind Right, which launched on MTV last May, follows a dating expert who helps young women with relationship issues. Italia1 will air 33 episodes of its own version, which will be titled Come Mi Vorrei and produced by Ambra Banijay Italy.

“We are thrilled with the response we have received for a dating format fit for the 21st century which is relatable to young people everywhere with the explosion of online dating and social media,” says Cyrus Farrokh, VP of Electus International and head of sales for Italy.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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