TV

Passion stirs sales storm with Weather Channel content

London-based Passion Distribution has signed multiple international deals for its catalog of Weather Channel content. (Pictured: Tornado Alley)
July 8, 2014

London-based Passion Distribution has signed multiple international deals for its catalog of Weather Channel content.

Australia’s Nine Network, RTL Pan Asia, Sweden’s TV4, Norway’s TV2, UKTV and the Eastern European feed Viasat Explorer have all licensed Passion’s Hurricane 360, an 8 x 60-minute series that examines every angle of a storm, weaving together the science of the event and its destructive aftermath with firsthand witness accounts.

Viasat Explorer Eastern Europe has also licensed  the 8 x 60-minute series Tornado Alley (pictured above), similar in format to Hurricane 360. Tornado Alley has also been picked up Discovery Networks Asia-Pacific for its Discovery Science channel in 36 countries, with additional licensees TV4, TV2 and UKTV boosting Passion Distribution’s bottom line.

Keeping with the dramatic theme, Discovery Networks has licensed the investigative science show Why Planes Crash for Asia. The 13 x 60-minute series looks at why planes experience trouble and how one might survive a crash. Sweden’s TV4, Norway’s TV2 and UKTV have also climbed on board for the program.

The final licensee is National Geographic Channels International, which will be airing the 3 x 60-minute series Building Invincible, revealing the secrets of what it takes for structures to survive the worst that Mother Nature throws at them.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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