TV

Discovery Fit & Health to become Discovery Life Channel

Discovery Communications is to rebrand Discovery Fit & Health as Discovery Life Channel in January, with the U.S. cable net focusing on "real relationships and extraordinary lives."
July 9, 2014

Discovery Communications is to rebrand U.S. cable net Discovery Fit & Health as Discovery Life Channel, which will debut on January 15, 2015, with a focus on “real relationships and extraordinary lives.”

Discovery Life Channel will feature programming from Discovery Fit & Health’s medical, health and factual programs such as Mystery DiagnosisMedical Detectives and Untold Stories from the ER, alongside 10 new series and specials – currently in development – cover issues such as mental health, women’s health, babies and pregnancy, fitness and overall wellness.

Some of the new offerings include family counseling series Families on the Brink; profiles of some of the world’s strongest kids in Ripped Kids; and hospital series Tales from the Maternity Ward.

The channel will target a 25- to 54-year-old audience with an emphasis on women. The brand will continue to be overseen by Henry Schleiff, group president of Investigation Discovery, Destination America, American Heroes Channel and Discovery Life Channel, while Jane Latman will continue to serve as GM while retaining her role as senior VP of development for Investigation Discovery.

In a statement, Schleiff said: “Broadening to Discovery Life Channel gives us a chance to make bigger, bolder programming choices while always, central to our brand mission, revealing life at its most critical turning points.”

Latman added: “Discovery Life Channel showcases the resilience it takes to be human through incredibly relatable, profoundly personal stories that capture the full spectrum of human emotion.”

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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