ITVS GE takes “Hell’s Kitchen” to Indonesia

ITV Studios Global Entertainment has made its first Asian deal for Hell's Kitchen (pictured), selling a 25 x 60-minute local version of the cooking reality show to Indonesian broadcaster SCTV.
July 9, 2014

ITV Studios Global Entertainment (ITVS GE) has made its first Asian deal for Hell’s Kitchen (pictured), selling a 25 x 60-minute local version of the cooking reality show to Indonesian broadcaster SCTV.

Airing this winter, the show will be hosted by Juna Rorimpandey – better known as Chef Juna – who will work with a group of amateur chefs.

ITVS GE most recently sold the format to Romania’a AntenaHell’s Kitchen has now been produced in 17 territories worldwide, including Germany, Italy and Russia.

Hell’s Kitchen has proven hugely successful with audiences around the world,” said Hyeonza Hong, senior VP of sales for Asia at ITVS GE, in a statement. “We are delighted to see the format arrive in Asia and expect it to draw the attention of both local viewers and other broadcasters across the region.”

In addition, ITVS GE also sold ITV Studios’ dance competition show Baby Ballroom to Vietnam’s HTV7, where a 7 x 60-minute local series entitled Vu Dieu Tuoi Xanh will premiere later this month.

Both deals were negotiated by Elsie Choi, senior sales executive for India, South East Asia and Pan-Asia for ITVS GE.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at, and you can follow her on Twitter @MegKashty