ITVS GE takes “Hell’s Kitchen” to Indonesia

ITV Studios Global Entertainment has made its first Asian deal for Hell's Kitchen (pictured), selling a 25 x 60-minute local version of the cooking reality show to Indonesian broadcaster SCTV.
July 9, 2014

ITV Studios Global Entertainment (ITVS GE) has made its first Asian deal for Hell’s Kitchen (pictured), selling a 25 x 60-minute local version of the cooking reality show to Indonesian broadcaster SCTV.

Airing this winter, the show will be hosted by Juna Rorimpandey – better known as Chef Juna – who will work with a group of amateur chefs.

ITVS GE most recently sold the format to Romania’a AntenaHell’s Kitchen has now been produced in 17 territories worldwide, including Germany, Italy and Russia.

Hell’s Kitchen has proven hugely successful with audiences around the world,” said Hyeonza Hong, senior VP of sales for Asia at ITVS GE, in a statement. “We are delighted to see the format arrive in Asia and expect it to draw the attention of both local viewers and other broadcasters across the region.”

In addition, ITVS GE also sold ITV Studios’ dance competition show Baby Ballroom to Vietnam’s HTV7, where a 7 x 60-minute local series entitled Vu Dieu Tuoi Xanh will premiere later this month.

Both deals were negotiated by Elsie Choi, senior sales executive for India, South East Asia and Pan-Asia for ITVS GE.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.