Six finalists have been chosen, from more than 130 applications submitted, for the Armoza-hosted Formagination, an Israel-based format competition aimed at creating an international launching pad for Israeli creativity.
Yaeli Avnery and Shahar Berlovich (Reality), Dana Eden (Reality), Odelia Yakir (Docu-Reality), Rodrigo Gonzalez (Docu-Reality), Shy Barmeli (Game Show), Hava Gitelman and Mira & Yaron Tikochinski (Cooking Competition) are the six finalists.
The finalists will pitch their ideas to an international panel of judges, including JBSC’s head of development and acquisitions for international formats, Liu (Lucy) Chiu; TF1′s head of development Ludovic Attal; UK Channel 4 co-founder and Norway TV2′s head of acquisitions John Ranelagh; QMI Canada’s head of creative Olivier Aghaby; Ha’Aretz newspaper columnist and TVFF representative Mika Almog; Armoza Formats’ founder and CEO Avi Armoza; and the audience at the Globes MAD convention.
Hosted by Armoza Formats in partnership with the TV Format Fund (TVFF), and sponsored by TVFF, JSBC and TF1, this Tel Aviv-based competition is enjoying its fourth year, with the winner receiving a development and distribution contract with Armoza and up to US$50,000 to produce their format: Formagination’s largest prize so far.
The finalists each have a few minutes to present their formats to the judges and the audience, with the second runner up receiving a scholarship to the International Entertainment Master Class seminar and the audience’s favorite receiving entry to MIPCOM.
The 2013 winner, new competitive factual entertainment format That’s My House, was launched this year at MIPTV and was recently picked up by Russia’s REN TV and France’s Resevoir-Prod Groupe.