TV

Warner Bros. TV Group sells first Eyeworks format

Warner Bros. International Television Production has commissioned Adam Looking for Eve (pictured), its first Eyeworks-produced format in Germany and Spain, following the finalization of the company's acquisition of all Eyeworks businesses outside the U.S.
July 14, 2014

Warner Bros. International Television Production (WBITVP) has commissioned its first Eyeworks-produced format in Germany and Spain, following the company’s acquisition of all Eyeworks businesses outside the U.S., which was finalized in June.

The matchmaking format Adam Looking for Eve (pictured) brings singles – who are completely naked – together on a tropical island, and explores how the nudity shifts the dynamics between the couples.

The format premiered in the Netherlands in February, and has now been commissioned in Germany for RTL and in Spain for Cuatro, with both nets developing local versions of the series.

In February, Warner Bros. Television Group announced its acquisition of all Eyeworks businesses in 15 countries across Europe, South America, Australia and New Zealand, adding 13 new territories to Warner Bros.’ international network of production companies.  The takeover followed Warner Bros.’ acquisition of Shed Media in 2010 and BlazHoffski in The Netherlands and Belgium in 2011.

“We have been excited about pitching the Eyeworks formats for some time now; the quality of both the scripted and non-scripted library is of such a high calibre we look forward to seeing more and more high quality productions of these formats around the world,” said Andrew Zein, senior VP of creative, format development and sales for WBITVP.

Adam Looking for Eve presents a totally unique twist on the typical dating genre and we’re looking forward to seeing the format being developed in these new territories,” he added.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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