Former Pioneer Productions exec Jeremy Dear (pictured) has launched a London-based prodco called The Ideas Room, which will target U.S. and UK markets and focus on content ranging from popular science to lifestyle and factual entertainment.
Dear was previously senior VP and head of factual at the London-based Pioneer Productions, and also served as head of television at the Travel Channel UK. His production credits include Channel 4′s Christianity: A History, as well as the BBC’s How Sex Works.
The Ideas Room will work as both an end-to-end producer of shows and a development specialist. Upon securing a commission, the company will either make the show in-house, or assist a network in choosing an appropriate production partner. In addition, the company will become a clearing house for third-party pitches.
“Our main aim for the company is to put the creation of audience-winning IP center stage and place a serious emphasis on development,” said Dear in a statement. “We want to give it the respect it deserves and keep up to date with broadcasters’ needs on both sides of the Atlantic – fulfilling them with targeted pitches from the best creatives around.
“There is a constant demand for fresh and modern content that can work internationally, making this the perfect time to launch a company like The Ideas Room,” he added.