Formats

Small World takes game show “Dr What” into China

London- and LA-based formats company Small World IFT has sold its medical game show format Dr What: Diagnosis Unknown (pictured) into China, where it will premiere on Chinese broadcaster Zhejiang TV.
July 15, 2014

London- and LA-based formats company Small World IFT has sold its medical game show format Dr What: Diagnosis Unknown into China, where it will premiere on Chinese broadcaster Zhejiang TV tomorrow (July 16).

The show challenges medical interns to diagnose real-life conditions, and has aired for five seasons on Japan’s NHK as Dr G’s Case File. The show’s Chinese version – a 12 x 70-minute series entitled Health 007 - will be coproduced by NHK, China’s Legend Media and Zhejiang TV. The deal marks the first time the Chinese broadcaster has partnered with Japan on a format, according to the distributor.

The deal was brokered by Tim Crescenti, president of Small World IFT; Aegena Tay, director of program development at Singapore-based Bomanbridge Media; and Patrick Peng, research and development director at China’s Legend Media.
Doctor What: Diagnosis Unknown is one of very few unique formats in the market place,” said Hiroya Okado, senior producer with NHK’s content development center. “It is a great pleasure that we will now be able to see the Chinese co-development Health 007 come to life.
“Through the re-enactment of the cases, we hope the Chinese viewers will enjoy the deduction of a diagnosis as our viewers in Japan do. The medical information discussed is educational for viewers of all ages.”
About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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