Digital

Canada’s CMT tests “Tornado Hunters” online

Canadian net CMT is launching its first original web series, Tornado Hunters (pictured), and using the five episodes as a testing ground for an eventual TV broadcast.
July 17, 2014

Corus Entertainment-owned Canadian net CMT is launching its first original web series, Tornado Hunters (pictured), and using the five episodes as a testing ground for an eventual TV broadcast debut of the show.

Tornado Hunters follows extreme weather chasers Greg Johnson, Chris Chittick and Ricky Forbes risking their lives to tackle the biggest tornadoes across North America in their pick-up truck Flash.

The show will launch its five episodes online on August 18, with prompts from CMT asking fans to provide input around the show through #CMTTornadohunters. Responses will be used to shape the show’s pilot for broadcast, which will air at a later date.

Vibika Bianchi, VP of original programming for women’s and family TV at Corus Entertainment, said that the show is part of a shift in direction for programming on the channel, looking towards more high-energy, dramatic and high-stake shows than it has previously commissioned.

That is all part of research the company has done to better reach CMT’s target audience of adults 25-54, focusing in on suburban women, contrasting Corus Entertainment’s W Network’s focus on urban dwellers. Bianchi said posting the online episodes first allows the channel to test how the new content will work with CMT’s audience, before the debut of the show on TV.

She added the online episodes, which will all be available at once, were also made possible with help from the Bell Fund.

  • From Media in Canada
About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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