Corus Entertainment’s W Network is bringing Say Yes to the Dress to Canada, with Temple Street Productions set to produce a local version.
The Canadian version of the series, based on the long-running TLC format from Half Yard Productions (pictured above), will be shot at Toronto’s Amanda-Lina’s Sposa Boutique.
Klienfeld Bridal, the store where the American version of the show is shot and which recently set up at The Bay in Toronto, was considered for the Canadian series, said Gerry McKean, VP factual entertainment at Temple Street Productions. However, the producers thought going with the family-run Amanda-Lina’s will help keep the Canadian format of the show fresh.
“That will bring a huge amount of heart to the show that I don’t believe exists in the U.S. show,” McKean told realscreen‘s sister publication Playback Daily.
In addition, going with a Canadian-owned and run store for a Canadian version “just felt right,” said Vibika Bianchi, Corus Entertainment’s VP of original programming for women and family’s television.
“They are a family-run shop, they are Italian-Canadians – we’re just imagining a whole lot of character coming out of that, which will also help shape the show,” she said.
While Bianchi stressed the pick up of the Say Yes to the Dress format doesn’t necessarily mean W Network is going “all wedding,” the show does fit well into the network’s programming strategy of focusing on content geared to women within the 25-54 demographic.
“Really strong, internationally successful formats are few and far between, so we saw the opportunity with this one and jumped on it,” Bianchi said.
The series is set to start production in August, with a tentative air date of winter 2015. Temple Street will produce the series in association with W Network.
- From Playback Daily