BBC Worldwide has hired former ITV Studios Global Entertainment exec Tobi de Graaff (pictured) to be its executive VP for Western Europe.
He replaces David Weiland, who became the company’s exec VP for Asia in May, and will oversee TV and digital sales, channels, production, format sales, licensing, publishing and live events across German- and French-speaking markets, Benelux, Scandinavia, Italy and Iberia.
De Graaff, who is based in London, was formerly the director of global TV distribution for ITV Studios and before that worked as director of sales and acquisitions for Zodiak Television World.
“BBC Worldwide has been enjoying strong revenue and profit growth in Western Europe and with Tobi joining the team I am confident that we can scale even greater heights,” said Paul Dempsey, BBC Worldwide’s president of global markets. “We have big ambitions for this region and I am delighted we have found a leader of Tobi’s caliber to lead the next phase of growth.”
De Graaff spent seven years at ITV Studios and following his departure in May, the company restructured the distribution division, with the appointments of three regional leaders to oversee home entertainment, digital and TV operations.
BBC Worldwide is the commercial arm of the BBC.