Digital

Bravo turns to social media with “The Singles Project”

U.S. net Bravo is banking on online videos and social media to ramp up the drama in its new TV dating series The Singles Project, premiering August 12.
August 7, 2014

U.S. net Bravo is banking on online videos and social media to ramp up the drama in its new TV dating series The Singles Project, premiering August 12.

An online hub has been launched for the reality show, which will allow viewers to interact with cast members during and after broadcast, as well as potentially have a hand in determining how on-air scenarios play out.

Segments of the show will include  “The Morning After,” featuring Twitter Q&A’s that connect viewers directly with cast members to hear the juicy details of the previous night’s dates, and the “15-second flirt,” where fans can create their own social media videos, and possibly snag a date with one of the cast members, if he or she likes what they see.

The show’s web page will also host live after-show chats, where viewers can offer their own opinions on the dates and relationships.

“We wanted to create a completely unique digital experience for The Singles Project,” said Lisa Hsia, exec VP of digital for Bravo & Oxygen Media, in a statement.

“Bravo has an extremely engaged and socially savvy audience that wants their voice to be heard, which made this show a great fit for the network. We are breaking the fourth wall on this one – fans can impact cast members and what’s happening on air in a way that hasn’t been done before. The possibilities are endless.”

  • From Stream Daily
About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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