Global distributor Sony Pictures Classics has acquired the worldwide rights from Participant Media and Omidyar Network to Merchants of Doubt, the latest documentary from Food, Inc. director Robert Kenner.
The film – which was recently announced as part of the documentary line-up for the Toronto International Film Festival - is based on the titular book (pictured), and centers on American pundits and the culture of spin, covering issues ranging from climate change to pharmaceuticals.
Merchants of Doubt is slated for release by the end of the year.
“I was thrilled that Participant Media and The Omidyar Network were ready to back a comedy about science denial and that Sony Pictures Classics will be taking this film out into the world,” said Kenner in a statement. “With Merchants of Doubt, I saw a chance to show audiences a world they hadn’t seen before – a chance to lift the curtain and expose how these messages are crafted and sold to the public.”
Diane Weyermann, exec VP of documentary films at Participant Media, added: “Robby’s terrific film Food, Inc. is one of Participant’s most successful, impactful documentaries, and we anticipate audiences will also embrace Merchants of Doubt.
“Sony Pictures Classics had been tracking Merchants of Doubt since the beginning and we’re thrilled they will be taking this provocative film out to the world,” she added.
The film is produced by Kenner and Melissa Robledo, exec produced by Jeff Skoll and Weyermann of Participant Media, and Pierre Omidyar of Omidyar Network, and coproduced by Brian Pearle, Taki Oldham, Dylan Nelson and Youtchi von Lintel.
Jeff Ivers negotiated the deal for the film on behalf of Participant Media with Sony Pictures Classics.