Formats

ZDFNeo orders German adaptation of “How To Be”

The role reversal-focused celebrity interview show format, hosted by Michael Kessler (pictured), will air for six consecutive weeks beginning September 4.
August 11, 2014

German public broadcaster ZDFNeo has tapped ITV Studios Germany to make six primetime episodes of the celebrity interview format How To Be.

The format, developed by Artza Productions in collaboration with Armoza Formats, will be locally titled as Michael Kessler ist… and will be hosted by comedian, actor and journalist Michael Kessler (pictured). The 6 x 45 minute run begins September 4.

How To Be is a program that flips the interview process so that the celebrity and host switch roles, leading to the celebrity revealing something candid about themselves.

One of the Kessler’s first guests will be Joachim Llambi, currently a judge known for his toughness on contestants in Let’s Dance, but also known as an Olympic medalist and musician.

The show has previously been adapted for Sweden’s TV3 and was also voted “most innovative format” by Holland’s NED3 TV Lab.

How to Be is an original and compelling format that digs deeper, past the artificial level of the usual type of celebrity interview formats, reaching an inherent need for viewers to really know their favorite celebrities,” said Avi Armoza, CEO of Armoza Formats, in a statement.

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