UK broadcaster ITV has commissioned an hour-long doc about the growth of American-style prom events in Britain, to be made by Plimsoll Productions, the new indie from former Zodiak USA CEO Grant Mansfield (pictured).
Prom Crazy: Frocks and Ferraris follows a set of teenagers and looks at how, for many 16-year-olds, “prom is the most important night of their lives,” according to Plimsoll. The film will look at how they fret over their dates, prepare and pamper ahead of their big night, and follow them as the evening itself unfolds.
The doc was commissioned for ITV by factual commissioning editor Katy Thorogood and director of factual Richard Klein. It is directed by Anna Keel and the exec producers are Grant Mansfield and Kate Beetham from Plimsoll.
In a statement, Thorogood said: “School proms encapsulate and accentuate many of the attitudes and emotions wrapped up in being a teenager in Britain today and this film sets out to capture this key moment – the social high point of secondary school – and its insight into the fun, fascination and febrility of young lives.”
Plimsoll CEO Mansfield added: “We couldn’t be happier to partner with ITV to document the frenzy of prom season. It’s an insightful look into the rituals of planning, preparation and pampering that go hand in hand with this major milestone in a teen’s life.”
The news comes after Mansfield announced in September that he would be launching a Bristol- and London-based production company, focusing on reality and wildlife programming.