TV

ITV orders “Prom Crazy: Frocks and Ferraris”

The UK network has commissioned an hour-long doc about the growth of American-style prom events in Britain, to be made by Plimsoll Productions, the new indie from former Zodiak USA CEO Grant Mansfield (pictured).
August 13, 2014

UK broadcaster ITV has commissioned an hour-long doc about the growth of American-style prom events in Britain, to be made by Plimsoll Productions, the new indie from former Zodiak USA CEO Grant Mansfield (pictured).

Prom Crazy: Frocks and Ferraris follows a set of teenagers and looks at how, for many 16-year-olds, “prom is the most important night of their lives,” according to Plimsoll. The film will look at how they fret over their dates, prepare and pamper ahead of their big night, and follow them as the evening itself unfolds.

The doc was commissioned for ITV by factual commissioning editor Katy Thorogood and director of factual Richard Klein. It is directed by Anna Keel and the exec producers are Grant Mansfield and Kate Beetham from Plimsoll.

In a statement, Thorogood said: “School proms encapsulate and accentuate many of the attitudes and emotions wrapped up in being a teenager in Britain today and this film sets out to capture this key moment – the social high point of secondary school – and its insight into the fun, fascination and febrility of young lives.”

Plimsoll CEO Mansfield added: “We couldn’t be happier to partner with ITV to document the frenzy of prom season. It’s an insightful look into the rituals of planning, preparation and pampering that go hand in hand with this major milestone in a teen’s life.”

The news comes after Mansfield announced in September that he would be launching a Bristol- and London-based production company, focusing on reality and wildlife programming.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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