ITV Studios, the production arm of UK broadcaster ITV, is partnering with former Endemol exec Glenn Hugill (pictured) to create Possessed TV, a new entertainment label.
Possessed TV will join the ITV Studios stable and sit alongside ITVS Entertainment, and established labels including 12 Yard Productions and Potato.
Hugill began his career as an actor and moved into presenting and producing in 2000 with Channel 5 reality series The Mole, which won a Rose D’Or prize. He went on to produce a number of international series including Playing it Straight (Channel 4), Beauty and the Geek (BBC3) and Cash Cab (ITV).
Hugill joined Endemol’s central creative unit in 2005 which then went on to create formats including SpinStar (ITV), 101 Ways to Leave a Gameshow (BBC), The Whole 19 Yards (ITV), and Pointless (BBC). He also exec produced Channel 4′s Deal or No Deal, for which he created the character of The Banker.
ITV Studios UK MD Denise O’Donoghue said: “Glenn is a brilliant creative talent, an ideas person, and a meticulous producer with the necessary drive and charisma to get shows across the commissioning line and to keep them on air.”
Hugill added: “This is the most exciting time for TV format creation since the 1950s. Modern viewers have so taken control as to redefine what it means to watch TV. It’s a bit like discovering the house you’ve lived in for 50 years has a huge attic you never knew about. And a garden. With a pond in it. The time is right and the fit with ITV Studios feels great. Let’s get in that pond.”