Following A+E Networks’ U.S. rebrand of its BIO channel to FYI in July, the company will continue the shift across its properties in Southeast Asia, Hong Kong and Taiwan this fall.
Territories that will experience the rebranding – which sees the BIO cable channel replaced by the lifestyle net in hopes of attracting a younger, upscale audience – include Brunei, Cambodia, Hong Kong, Indonesia, Macau, Papua New Guinea, the Philippines, Singapore, Thailand and Taiwan. FYI will launch in Malaysia later this year.
Primetime programming set for Asia include renovation series Tiny House Nation (pictured) and Rowhouse Showdown; culinary programs Destination Flavour: Japan and Destination Flavour: Down Under; and the travel show Travels with the Bondi Vet.
The net plans to feature more than 300 hours of original content each year, including locally commissioned productions as well as local acquisitions.
“The mission of FYI is to inspire personal creativity that emphasizes improvised living, while reflecting our authentic slate of programming,” said Michele Schofield, senior VP of programming and marketing at A+E Networks Asia, in a statement. “And with its rich mix of inspirational content, the new channel’s Asian premiere is sure to bring its viewers a season of quality entertainment.”