Discovery Networks Central & Eastern Europe, Middle East and Africa (CEEMEA) is merging its distribution teams for a portfolio of 22 channels that includes Discovery Channel and Eurosport.
Discovery Communications took a controlling stake in sports platform Eurosport International in January, after previously holding a controlling interest of 20%.
As a result of the merger, the combined team – led by Oxana Yanushkovskaya (pictured), VP of distribution at Discovery Networks CEEMEA – is now responsible for joint distribution in the regions for pay-TV channels including Eurosport, Discovery Channel, TLC and ID Xtra.
“Combining our great brands, great people and great ambition, we can focus on creating new value for affiliates, advertisers, audiences and shareholders, and we can do this by going to market as one portfolio,” said Yanushkovskaya in a statement.
Despite the merger, Eurosport sales agencies will continue to be managed by Benjamin Deshayes, who has been promoted to the role of deputy distribution strategy director for CEEMEA at Discovery, reporting to Yanushkovskaya.
Deshayes has been with Eurosport since 1998, overseeing affiliate sales in Central and Eastern European markets.