Scandinavian distributor Nordic World is opening sales offices in Budapest and New York City as part of its growing international expansion strategy.
The hubs will join the distributor’s existing offices in Oslo, Copenhagen and Amsterdam, with offices in the UK and Ireland planned for the future.
Heading the New York office is Paulina Eklund (pictured above, left), director of sales and acquisitions for North America, Latin America and Africa. Meanwhile, the Budapest office will be run by Emese Acs (right), director of sales and acquisitions for CEE, CIS, the German-speaking territories, the Middle East and Turkey, and Asia, including China.
The new offices are part of Nordic World’s goal of expanding outside home markets and building an international network of satellite operations and creative alliances across Northern Europe and North America.
In January, the distributor acquired a majority stake in Patty Geneste’s Amsterdam-based formats group Absolutely Independent – adding 150 titles to its portfolio in addition to launching an Amsterdam office – and also signed a first-look deal with London-based formats company Boxatricks.
Most recently, Nordic World penned first-look deals with five European indies, including Denmark’s STV and Doceye, Sweden’s OTW, Norway’s Feelgood and Wales’s Cwmni Da.
In a statement, CEO Espen Huseby said that the new sales hubs were a significant step towards fulfilling Nordic World’s ambition of becoming “the distributor of choice for the world’s most creative third-party producers, rights-owners and broadcast platforms.
“The new New York City and Budapest offices are proof that we are not just talking the talk when it comes to expanding Nordic World’s footprint: we are now walking the walk in five key markets,” he added. “And there are more sales offices to follow, with the UK and Ireland now top of our agenda.”