U.S. pay-TV network Starz is continuing to experiment with the roll-out of its original programming in a way that it hopes will capture the attention of a millennial audience.
The first five episodes its doc series The Chair (pictured) are being made available for binge-viewing on the network’s streaming services Starz Play and Starz on Demand before their traditional broadcast. The digital release coincides with the television premiere next Saturday (September 6), however only the first episode will debut on TV.
Starz CEO Chris Albrecht said the reason for this type of roll-out was to “reach a young adult population that is in the vanguard of bingeing on shows as their preferred method of viewing.” He adds the tactic has “intrigued” the network since it first used on-demand platforms with last year’s show Dancing on the Edge.
Created by Chris Moore, the co-producer of Good Will Hunting, the 10-part documentary series follows two first-time directors who are given the same original screenplay and budget of US$900,000 to bring their debut feature films to the big screen.
The Chair is exec produced by Moore and Anthony B. Sacco, in partnership with Starz, and in association with The Steel Town Entertainment Project, Point Park University, WQED – Steeltown Incubator, Before the Door Pictures, Tunnel Post, The Brothers Henry and Shaderville. The project is also supported by Animal, Inc., Allegheny County, Pennsylvania and the Commonwealth of Pennsylvania.
Starz holds all U.S. multi-platform pay-TV rights to the series.