Fox International Channels (FIC) is launching a content sales division, which will offer both scripted and unscripted formats, employing programming from the flagship Fox, National Geographic Channel, Fox Sports and Foxlife networks.
Led by Simon Thomas, exec VP of global sports and content sales, the new team also includes Prentiss Fraser, who serves as senior VP of global entertainment sales; Germaine Deagan Sweet, in the new role of senior VP of factual and commercial operations for National Geographic Channel; Andrew Guy, senior VP of sports content sales; and Connie Hodson, formerly of Sky Vision, who is joining the team as VP of commercial affairs.
The moves form part of a strategy to strengthen FIC’s status as a major player in the distribution business, Thomas said.
The FIC Content Sales features a library of programming from the four core brands, including sports, unscripted, drama and factual programming. National Geographic Channel’s global content sales team will also fall under the FIC Content Sales umbrella.
“Through our revamped content sales efforts, we will continue to increase the revenue stream required to attract premium content creators to our brands.” said Hernan Lopez, president and CEO of FIC, in a statement.