Scripps Networks International is launching an in-house global sales and distribution arm, to be headed by Hud Woodle (pictured).
The HGTV, Food Network and Travel Channel operator will launch the division with a 1,200-hour slate at MIPCOM in Cannes next month.
Woodle, who has previously led international development and sales, becomes VP of international program licensing and distribution. He will be based in New York and reports to international chief financial officer Simone Nardi.
In the role, he will oversee program sales and content distribution to third-party nets outside the United States and work with regional managers in London, Singapore and São Paulo to devise sales strategies for the company’s library. He is in the process of building sales teams in New York, London, Singapore and Sydney.
In a statement, Nardi said an in-house operation will enable Scripps to “more closely coordinate our international and regional channel and programming priorities” as the company expands abroad.
“[Woodle's] past experiences of helping establish our channel business across Asia-Pacific and maximizing international program sales opportunities make him uniquely positioned to lead this new effort,” he added.
Scripps’ channel portfolio includes HGTV, DIY Network, Food Network, Cooking Channel, Fine Living, Asian Food Channel, Travel Channel and Great American Country.
Passion Distribution, which has represented Scripps Networks’ catalog titles since 2010, will continue its exclusive arrangement with Scripps for the next six months and introduce Scripps’ titles on its upcoming MIPCOM slate. The distributor will continue to represent a Scripps catalog until September 2016.