TV

A+E set to rebrand BIO as Lifetime in Israel

A+E Networks' BIO Channel will be rebranded as Lifetime in Israel on Sunday (September 14), where it will be available over Hot Cable and the YES pay-TV platform. (Pictured: Dance Moms)
September 11, 2014

A+E Networks’ BIO Channel is set to be rebranded as Lifetime in Israel on Sunday (September 14), where it will be available over Hot Cable and the YES pay-TV platform.

The rebrand in Israel is the latest retirement of the company’s BIO channel in a territory. This fall, A+E Networks will rebrand BIO channel to FYI across its properties in Southeast Asia, Hong Kong and Taiwan, in addition to rebranding the channel as A&E in Germany, Austria, Switzerland, Spain, Portugal and Portuguese-speaking Africa.

Lifetime Israel’s programming will include series such as Dance Moms (pictured), Preacher’s Daughters, Little Women: LA and Double Divas.

“The debut of Lifetime in Israel further strengthens A+E Networks’ channel portfolio across the EMEA region,” said Dean Possenniskie, MD for Europe at A+E Networks, in a statement.

“Lifetime is recognized as a leading creator of quality content that features one-of-a-kind characters and innovative storytelling,” he added. “We are very pleased to bring a diverse mix of smart programming to a wider audience in Israel.”

Lifetime Israel will be operated by the Tel-Ad broadcasting company.

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