ITV invests in Believe Entertainment Group

The British broadcaster and producer has formed a strategic partnership with New York-based digital studio Believe Entertainment Group. (Pictured: DJ/producer Tiesto's YouTube series In the Booth)
September 12, 2014

British broadcaster ITV has invested in New York-based Believe Entertainment Group, the digital studio behind music producer Tiësto’s YouTube series In the Booth (pictured) and game show Money Where Your Mouth Is.

ITV will join Believe’s board of directors and use its production, international distribution and talent expertise for the company’s projects. Believe specializes in pairing talent with global brands, such as Intel, P&G and Nike, and distributes content on digital platforms such as Facebook, YouTube and Xbox with native advertising supporting the brands.

Believe’s credits include Inspired by Sabrina, an AOL lifestyle show hosted by HGTV star Sabrina Soto on AOL, Seth MacFarlane’s Cavalcade of Cartoon Comedy and online content supporting the Sacha Baron Cohen movie Bruno.

“ITV will offer numerous opportunities for us to grow our efforts in multiple formats, channels and globally to the benefit of both our talent and brand partners,” Believe co-founders Dan Goodman and William H. Masterson III said in a joint statement.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.