Formats

TF1, Armoza Formats bring “People’s Choice” to MIPCOM

Israeli formats developer Armoza Formats and French broadcaster TF1 are set to launch a social media-inspired primetime format called The People's Choice (pictured) at MIPCOM next month.
September 15, 2014

Israeli formats developer Armoza Formats and French broadcaster TF1 are set to launch a social media-inspired primetime format called The People’s Choice (pictured) at MIPCOM next month.

The show – which originated from a development partnership between the two groups – asks viewers to choose between situations such as “a week without showering or a week without your smartphone.” Once viewers have voted, an in-studio audience is tasked with guessing the most popular response for a chance to win cash prizes.

The idea behind the format, according to a statement, is to “translate the essential experience of social media to a TV show.”

“We’re very proud to be partnering with Armoza Formats on the development of this amazing primetime game show,” said Philippe Balland, deputy director of TF1 and president of TF1 Production, in a statement. “The People’s Choice has a simple, fun and truly innovative premise that will bring together the whole family and engage them as never before.”

Avi Armoza, CEO of Armoza Formats, added: “With The People’s Choice format, we have taken audience engagement one step further – to that of content generation. Everyone, everywhere is now a content generator, and we wanted to reflect this by letting viewers influence the content of the show in a revolutionary, yet simple, quick and fun way.”

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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