Formats

TF1, Armoza Formats bring “People’s Choice” to MIPCOM

Israeli formats developer Armoza Formats and French broadcaster TF1 are set to launch a social media-inspired primetime format called The People's Choice (pictured) at MIPCOM next month.
September 15, 2014

Israeli formats developer Armoza Formats and French broadcaster TF1 are set to launch a social media-inspired primetime format called The People’s Choice (pictured) at MIPCOM next month.

The show – which originated from a development partnership between the two groups – asks viewers to choose between situations such as “a week without showering or a week without your smartphone.” Once viewers have voted, an in-studio audience is tasked with guessing the most popular response for a chance to win cash prizes.

The idea behind the format, according to a statement, is to “translate the essential experience of social media to a TV show.”

“We’re very proud to be partnering with Armoza Formats on the development of this amazing primetime game show,” said Philippe Balland, deputy director of TF1 and president of TF1 Production, in a statement. “The People’s Choice has a simple, fun and truly innovative premise that will bring together the whole family and engage them as never before.”

Avi Armoza, CEO of Armoza Formats, added: “With The People’s Choice format, we have taken audience engagement one step further – to that of content generation. Everyone, everywhere is now a content generator, and we wanted to reflect this by letting viewers influence the content of the show in a revolutionary, yet simple, quick and fun way.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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