Formats

TF1, Armoza Formats bring “People’s Choice” to MIPCOM

Israeli formats developer Armoza Formats and French broadcaster TF1 are set to launch a social media-inspired primetime format called The People's Choice (pictured) at MIPCOM next month.
September 15, 2014

Israeli formats developer Armoza Formats and French broadcaster TF1 are set to launch a social media-inspired primetime format called The People’s Choice (pictured) at MIPCOM next month.

The show – which originated from a development partnership between the two groups – asks viewers to choose between situations such as “a week without showering or a week without your smartphone.” Once viewers have voted, an in-studio audience is tasked with guessing the most popular response for a chance to win cash prizes.

The idea behind the format, according to a statement, is to “translate the essential experience of social media to a TV show.”

“We’re very proud to be partnering with Armoza Formats on the development of this amazing primetime game show,” said Philippe Balland, deputy director of TF1 and president of TF1 Production, in a statement. “The People’s Choice has a simple, fun and truly innovative premise that will bring together the whole family and engage them as never before.”

Avi Armoza, CEO of Armoza Formats, added: “With The People’s Choice format, we have taken audience engagement one step further – to that of content generation. Everyone, everywhere is now a content generator, and we wanted to reflect this by letting viewers influence the content of the show in a revolutionary, yet simple, quick and fun way.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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