Unscripted

MIPCOM ’14: FremantleMedia preps “Heart of My Country”

Global producer-distributor FremantleMedia is set to launch the singing talent format The Heart of My Country, which showcases the musical traditions of a specific nation, at MIPCOM next month. (Pictured: The Heart of Austria)
September 16, 2014

Global producer-distributor FremantleMedia is set to launch the singing talent format The Heart of My Country, which showcases the musical traditions of a specific nation, at MIPCOM next month.

The format was originally developed in-house by Austrian net Puls 4 and aired as The Heart of Austria (Herz von Österreich) (pictured) earlier this year.

In the series, contestants representing the country’s provinces first perform in front of a panel of three judges, singing traditional folk or pop songs in the nation’s mother tongue. After top acts are selected by each judge, they have five days to tour the country and generate publicity and votes.

At the end of this period, the contestants with the most votes proceed to a live final, in which all acts perform a new song. The winner receives a paid advertising campaign to support the launch of a music career.

The Heart of My Country provides a brand new take on the vocal talent format,” said Vasha Wallace, SVP of global acquisitions and development at FremantleMedia, in a statement. “Puls 4 has created a warm, upbeat show that celebrates national identity, plays to regional rivalry and generates social interaction to create a truly national event.”

Oliver Svec, program director at Puls 4, added: “The Heart of Austria proved to be a great success for Puls 4, and indeed the whole of our group, in so many ways, not least because it combines genuine authenticity with a dynamic and engaging approach.

“We are sure this format will turn out to be a real game-changer in many other territories, and are thrilled to be working with FremantleMedia, who will do a great job in taking the spirit of The Heart of My Country to the world,” added Svec.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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